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Trump sets off on midterm blitz – are his trademark rallies a liability for Republicans?

Rallies have been mainstay of president’s brand but even some in his own party fear voters are sick of the sight of him “Get your asses in that car.” That was Donald Trump’s order, he later recalled, to his motorcade after foul weather grounded Air Force One in Texas on Thursday. The 85-mile dash to Oklahoma at nearly 100mph was proof that nothing can keep Trump from a Trump rally. Which might not be the good news for Republicans it once was. As the US president embarked on a 32-day campaign blitz aimed at helping them defend narrow congressional majorities in next month’s midterms, some fear that he is driving them towards an electoral wipeout. Continue reading...

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Oct 4, 2026, 14:00 UTC

An empty political rally stage with microphones and blue curtains, facing blurred bleachers under arena lighting.
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President Donald Trump has launched an intensive 32-day tour of campaign rallies to bolster Republican candidates ahead of the upcoming midterm elections, amid rising concerns within his party that his appearances may alienate voters and trigger widespread losses in Congress.

Trump is aiming to stage between five and seven events each week to help Republicans preserve narrow margins in both chambers. His dedication to the format was evident on Thursday, when weather forced Air Force One to remain grounded in Texas, prompting an 85-mile motorcade journey reaching speeds near 100 miles per hour so he could speak at a rally in Durant, Oklahoma, in support of gubernatorial candidate Mike Mazzei.

Despite the energy generated among devoted attendees, political analysts and some Republican strategists question whether the rallies still deliver an electoral advantage. Public opinion metrics show the president facing historic lows in voter satisfaction, driven by public frustration over everyday expenses, conflict in Iran, and stringent border policies. Political strategist Steve Schmidt warned that the public has grown exhausted with Trump, arguing that the events have transformed into an anchor that drags down every candidate sharing the ballot.

Polling highlights the administration's political vulnerabilities. A recent study by the Associated Press-NORC Center for Public Affairs Research revealed that roughly 30% of American adults approve of Trump's overall presidential performance. The figures are lower regarding kitchen-table concerns, with 26% backing his economic stewardship and only 17% approving of his approach to household living costs.

Signs of tactical strain are appearing across the country. A prominent Republican political action committee has reportedly redirected campaign funds away from North Carolina to defend seats in traditionally safe Kansas. During the Durant rally, Trump publicly acknowledged Republican anxieties in key states such as Michigan and Texas, urging the crowd to vote as if his own name were on the ballot.

Doubts have also surfaced among previously staunch loyalists. Trisha Hope, a longtime rally follower who previously published a collection of Trump's social media messages, told Politico she now considers him dishonest, pointing to his comments on the Jeffrey Epstein inquiry and policies concerning Iran. Pollster John Zogby observed that Trump's recent stage appearances show a leader disconnected from public hardship, noting that his speeches rely on digressions and unconvincing reassurances about financial pressures.

Private tensions have also emerged from within party ranks. Leaked audio from a private fundraising session, reported by The New York Times, captured Texas Attorney General Ken Paxton expressing alarm over Trump's impact, telling supporters that a recent party convention tied to the president caused polling drops across the board. While Trump continues to describe economic indicators in glowing terms and blames inflation on Joe Biden, party strategists remain wary that saturating the campaign trail with his rallies could backfire at the ballot box.

Explained: catch up on this storyWhat is behind Trump's $15bn Iowa steel plant announcement?Trump announced a $15 billion steel plant for eastern Iowa timed to boost a Republican Senate candidate, even as polling shows widespread public unease about the economy heading into the midterms.Read the explainer →

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Reported from Guardian US Politics.

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